Digital Marketing Specialist

Edmonton Eskimos

Full Time
Edmonton Eskimos
Edmonton, AB

Job Details

We are in search of a Digital Marketing Specialist to join our team!

As the Digital Marketing Specialist you will be assisting with the digital side of our marketing and overall online presence of the Edmonton Eskimos brand. Your focus will be managing the day-to-day flow of commercial activity of the Eskimos digital marketing initiatives.

Key Accountabilities:

  • Manage the Eskimos digital advertising inventory (trafficking, tracking, optimizing, reporting)
  • Support the execution of all digital marketing business goals
  • Report results with actionable data outcomes
  • Communicate metrics with internal stakeholders
  • Assist internal partners to deliver on digital objectives
  • Manage the Eskimos customer-facing digital assets such as; Eskimos app, Wayin platform, beacon technology, social media walls and advertising component on specific social media platforms
  • Other duties as assigned

Skills & Abilities:

  • Savvy in digital marketing, applications and emerging digital technologies
  • Write clearly, informatively and creatively
  • Strong initiative and exceptional attention to detail
  • Excellent organizational, communication and project management skills
  • Ability to work independently and as part of a team
  • Willing and able to work all home games and other evenings/weekends as required

Experience:

  • Experience in SEO, SEM, PPC, Google and Bing Ads, etc.
  • Social media advertising including video
  • Experience with metrics, online reporting software and applications

Education & Training:

  • Post-secondary in Marketing, Communications or related field. A Digital Media or Digital Communications post-secondary completion an asset
  • Minimum of 1-2 years experience in digital advertising and content curation
  • Keen interest in pursuing a career in digital media, sports marketing or technology

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